The ins and outs of Guest Blogging

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Guest-posting-imageThese days quality writers spend a large part of their day writing copy for search engine marketing.

The write-ups they formulate are typically the main way for them to perk up their page rankings, as these content pages are being used for link-building and building authority. One of the online marketing techniques which require expert writers is known as guest blogging.

Just what is Guest Blogging?

Guest blogging is essentially what the name suggests. You as an online marketer look for a blog site that has a comparable niche to your business or clients business, you then get in touch with the owner of the blog or website and ask if you could submit a specific article which generally reviews just what your company is all about or about a specific subject in your niche.
In guest blogging, you are expected to make certain that the blog site you have actually selected has numerous fans(on Google plus, Facebook, Twitter) and has a high Google page rank, with any luck not less than 3, to ensure that the back link is worth it and that the blog or website readers and fans can see what you offer. You may also want to review the website by checking it on site like Moz-Rank. We consider anything above a 30 MOZ Rank as acceptable.

Exactly how are you going to convince the website owner?

Finding a blog site that talks about the exact same niche is very simple but getting the blog owner to check-out your blog and your guest article may sometimes be tough.

Some ideas we can suggest to get them to add your article to their site.

  1. Familiarize yourself with his or her blog. You need to ensure that you are familiar with the blog writer composing style and what his blog site is about.
  2. Giving him compliments and advise is very good,  you need to also indicate that you like his design and that his website has awesome appeal.
  3. Prominent blogs do not simply permit anyone to upload on their web site, specifically if they have this certain “reputation” that they need to “keep”. If you are preparing to expand your popularity and be seen “in an all new platform”, you have to encourage the blogger how well known you are in this specific industry/niche.
  4. Be prepared by creating the article beforehand. This implies when you send out the blog owner an email giving out your proposals, make certain that the article has actually been composed so that the blog site owner are able to assess it immediately.

Is Guest Blogging beneficial?

Guest blogging is undoubtedly a reliable linking strategy that needs not be missed out on by business owners and other blog writers. Right here are some remarkable advantages of guest blogging.

Your site just received a considerable amount of new traffic from this blog. Given the fact that you have selected the most ideal blog site in your niche and you have actually created an excellent post, you will hopefully receive many new visitors that read your review or article.

Enhanced branding – Your company is seen as “new” to  a lot of people and when you start to be showcased in a “famous” blog site, you improve your branding. They will  be a lot more familiar with your solution.

Bettering your reputation – Having the fact that you have actually been featured in a credible blog site could also result in more credibility particularly if the blog site’s fans look up to the website owner.

Guest Posting is being overused

In a recent article by Mr Google Matt Cutts he mentioned that Guest Posting is being overused by some blogs. Since the Panda and Penguin updates, the spammers have been looking at other outlets to spam the internet in order to get higher ranking for their sites , in the process “Guest posting” has become a bit of a victim.

As an online marketer we still believe in Guest Posting but we do believe that if you are doing guest posting you need to follow the rules above to ensure you don’t get penalized in the next updates.

So if you wish to experience these advantages, start finding credible blog sites and start guest blogging.


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