Understanding SEO and How it Works.
Watch this movie on Google Search!
Just a bit of background, Matt Cutts is the head of the Google spam team. His job is mainly to
monitor spam and work out ways to detect spam. In terms of SEO, when he speaks you listen.
Understanding Search Engine Optimization or SEO for short
A search engine like Google or Yahoo displays websites in the search results they think is relevant to that keyword.
How do they know which site should come up first?
The search engines use an algorithm to work out relevancy and authority by analyzing the website on its site content, the incoming links and the social shares. The more relevant your content and the more related incoming links to your website, the higher the rankings.
I want my website in the top 10 rankings. What do I do?
To make your website appear in the main search engine results you need 3 things.
YOU NEED AWESOME CONTENT
You need awesome non-duplicated content on your website. The more the better. You need to start writing awesome content that uses the keyword that you going for on your website. If you are a plumber, then you need to write about plumbing, if you are selling shoes, you needs to write about shoes.
YOU NEED AUTHORITATIVE LINKS POINTING TO YOUR SITE
You need relevant authority links pointing to your website. Starting finding link building partners in the same niche as your website and get those links. There is hundreds of ways of getting incoming links from relevant niche websites.